Fun with metrics for now

While changing the URL and metadata for your content isn't exactly using social to win at SEO, to us it's all the same process. That's because within our CMS we've created tools that set up SEO right from the Entry Editor - before the content is even published. With good on-page …

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Define your goals with regards to keywords

There is no exact word count when we talk about the "long content." There are studies showing 2,000+ word articles dominating the SERPs' top for many competitive keywords. RankBrain consolidates information on user's intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily tell …

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Super-easy ways to learn everything about non reciprocal links

The goal here is to produce a piece of content with a high potential to circulate virally-that means it's highly informative, entertaining, shareable, and practical-and share it to a wide audience. SEO is very simple, and unless you're a very large company it's probably not worth hiring somebody else to …

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Think hard about sharing

A large scale of guest blogging only for link purpose is considered as a violation of Google's rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. As long as you're playing by the rules, there's no significant …

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How does analysis improve search rankings?

Many sites significantly improve their rankings based on a strong internal linking strategy. Including your target keyword within your page title positively correlated with higher search rankings. But a more contemporary approach would be to take a direct look at the number of searches entered for particular keywords and their …

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Don't forget nofollow links

Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. In some cases, you may never get there - don't be afraid to shift your focus to other organic opportunities for exposure. SEO can …

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