What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%. Most cities in the US have events or groups that get together on any variety of fun topics and purposes. The biggest benefit to camper …

If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. Put yourself in the readers' shoes and consider whether or not you'd be intrigued by your headline. Use bullet points: Using a bulleted …

The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. Don't overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can …

The goal shouldn't be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source …

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Did you know that there are hundreds of reporters out there looking for expert advice? If you're good enough, you can be featured on big sites like Wall Street …