If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. Put yourself in the readers' shoes and consider whether or not you'd be intrigued by your headline. Use bullet points: Using a bulleted …

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to …