The reason we believe dwell time is crucial to SEO is because it fits our overall methodology of JMACS and creating a site that users want to visit. If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care …

If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. Put yourself in the readers' shoes and consider whether or not you'd be intrigued by your headline. Use bullet points: Using a bulleted …

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to …